A NOTE FROM THE DESIGNER
A NOTE FROM THE DESIGNER
Everything we make at Sunny the Label we do with a tremendous amount of love, both for the earth, and for you. We have a passion for designing classic, beautifully tailored clothing that is made by hands that are well cared for, and with fabrics that are gentle on the environment.
We would like to thank you from the bottom of our hearts for your support. We love bringing you beautiful clothing that will become a staple in your wardrobe and last you for many seasons to come.
Thank you for bringing this passion to life, and for buying locally made South African goods.
All my love
Cam
OUR VISION
Bring into your life things that create a feeling. Don't just purchase an object for the sake of it but rather fall in love with the feeling it creates when you wear it or look at it and fall in love with the story behind it. Our wish is for every piece of clothing and art that we offer brings you a feeling of comfort, peace and joy.
There is a Swedish word Lagom– It means not too little. Not too much. Just right.
We hope to build a brand that is based around Lagom – not too little, not too much, just right.
WHY LINEN?
WHY LINEN?
Linen is the strongest natural fibre, non-allergenic, and breathable. Linen is thermoregulatory - keeping you cool in our warm South African climate and warm in the cooler seasons. Linen is made from the flax plant, which requires less water and fewer pesticides than any other fabric, making it the more eco-friendly choice. Linen is fully biodegradable and recyclable.
Yay to saving our planet one small choice at a time!
This beautiful fabric will start out fresh + crisp and turn buttery soft with wear. When your garments become too old and worn to be used, you can cut them up into smaller pieces and bury them in the ground. Linen takes as little as 2 weeks to decompose.
These delicate hand crafted illustrations illustrate the organic process of how linen is made from the flax seed plant.
These beauties were hand crafted especially for us by Maria Magdalena